BAKED BEAUTY CO LLC
INDEPENDENT INFLUENCER AGREEMENT
This Independent Influencer Agreement (including any schedules, exhibits or addenda attached hereto, the “Agreement”), is made and entered into as of the date identified below (the “Effective Date”), by and between BAKED BEAUTY COSMETICS (“BAKED BEAUTY CO”), with an address of 5635 S 9th E Idaho Falls, Idaho, United States and the influencer identified below (“Independent Influencer” or “you”). In consideration of the mutual promises contained herein, the parties agree as follows:
The Independent Influencer Program. Independent Influencer agrees to provide to Baked Beauty Co. under the terms and conditions of this Agreement, services (the “Services”) in connection with Baked Beauty Co's Independent Influencer Program (the “Program”). As part of the Services, Independent Influencer will generate and post content (including, without limitation, text, videos and images) regarding the Baked Beauty Co. brand and Baked Beauty Co. products on Independent Influencer’s dedicated Baked Beauty Co. Web page (the “Influencer Page”) and on Influencer's Instagram, Instagram Story, Twitter, Facebook, blog and potentially YouTube and Pinterest (the “Social Channels”) (collectively the “Content”) in an effort to generate sales.
Independent Influencer agrees to:
Devote such of his/her time, resources and best efforts to the Services as is reasonably necessary to perform them in a professional and diligent manner
Comply with all applicable laws and regulations.
Determine, in his /her discretion, the time, place, manner, means, methods and independent/personal resources by which the Services are performed and achieved.
Provide and utilize his/her own equipment, tools and other resources in performing the Services but Baked Beauty Co. will provide to Independent Influencer certain informational materials to facilitate the creation of Independent Influencer's created content to his/her Influencer Page and/or Social Channels (such templates and other materials are collectively referred to as the “Baked Beauty Co. Materials”).
Will be responsible for (i) creating and editing the Content and (ii) either emailing to Baked Beauty Co. such Content to upload to the Influencer Page or posting such Content on the Social Channels. All such Content that is uploaded to the Influencer Page will be posted to the Influencer Page subject to prior review by Baked Beauty Co. Baked Beauty Co. has the right to remove any Content from the Influencer Page. It is understood and agreed that Independent Influencer will be an independent contractor, is not and will not be considered an agent or employee of Baked Beauty Co. (or any of its affiliates or related entities), and shall have no authority to bind Baked Beauty Co. (or its affiliates or related entities) by contract or otherwise.
Independent Influencer agrees that they will not: (i)
Make any derogatory statements about Baked Beauty Co. and/or Baked Beauty Co. products
Link to any third-party websites, other than the Social Channels, on the Influencer Page or otherwise redirect visitors of the Influencer Page to third-party websites
Resell or distribute any Baked Beauty Co. products, including those received for free or as gifts, for commercial purposes, other than via the Influencer Page
Promote Baked Beauty Co. products, the Baked Beauty Co. brand, or the Program and/or the Influencer Page via any paid media channels
Promote Baked Beauty Co. products, the Baked Beauty Co. brand, the Program and/or the Influencer Page via any website, media, social media, or electronic presence or resource that may be considered pornographic, lewd, offensive, or discriminate
Engage in any fraudulent transactions, as reasonably determined by Baked Beauty Co., including without limitation making transactions from Influencer's IP addresses or computers under Influencer's control.
In consideration for the Services, Baked Beauty Co. will pay to Independent Influencer a percentage of the Net Revenue (as defined below) collected by Baked Beauty Co. in accordance with the Commission Appendix below (the “Commission(s)”). For purposes of this Agreement, “Net Revenue” means gross fees received by Baked Beauty Co. from Qualifying Orders (as defined below), less amounts paid for using store credit or gift certificates, taxes, duties and transaction-based costs and expenses, including but not limited to payment process fees and shipping fees. For purposes of this Agreement, “Qualifying Orders” means purchases of Baked Beauty Co. product(s) via the Influencer Page that are made by a method of payment accepted by Baked Beauty Co. The Commission is also only paid to Independent Influencer if the Qualifying Order is final -any returns will cause that specific Commission to be deducted out of the month payouts. The Commission will be calculated solely based on records maintained by Baked Beauty Co. using its standard methodologies. Baked Beauty Co. will pay Independent Influencer its Commission on the 30th day of each month. Commissions due hereunder will be made by Baked Beauty Co. to Independent Influencer through its payment processor (“Payment Processor”). Independent Influencer is solely responsible for creating and maintaining a Payment Processor account, and communicating such account information to Baked Beauty Co. for purposes of receiving the payments set forth herein. Baked Beauty Co. is not responsible for making any payments based on any amounts which result from any fraudulent transactions, as reasonably determined by Baked Beauty Co., including without limitation any transactions originating from Influencer 's IP addresses or computers under Influencer's control.
Definition. “Confidential Information” means all trade secrets and confidential or proprietary information, whether or not in writing, concerning Baked Beauty Co.'s business technology, business relationships or financial affairs which Baked Beauty Co. has not released to the general public. By way of illustration, Confidential Information includes, but is not limited to, information or material which has not been made generally available to the public, such as: (i) corporate information , including plans, strategies, method, policies, resolutions, negotiations or litigation;(ii) marketing information, including strategies methods, customer identities or other information about customers , prospect identities or other information about prospects, or market analyses or projections; (iii) financial information, including cost and performance data (iv) operational and technological information , including plans, specifications, manuals, forms, templates, software, designs, methods, procedures, formulas, discoveries, inventions improvements, concepts and ideas; and (v) personnel information, including personnel lists, reporting or organizational structure, resumes, personnel data. Confidential Information also includes information received in confidence by Baked Beauty Co. from its customers or suppliers or other third parties. Non-Disclosure and Non-Use Obligations. Independent Influencer will not, at any time, without Baked Beauty Co.'s prior written permission, either during or after the term of this Agreement, disclose any Confidential Information to anyone outside of Baked Beauty Co., or use or permit to be used any Confidential Information for any purpose other than the performance of the Services for or on behalf of Baked Beauty Co. Independent Influencer will cooperate with Baked Beauty Co. and use best efforts to prevent the unauthorized disclosure or use of any and all Confidential Information. Independent Influencer will deliver to Baked Beauty Co. all copies of Confidential Information in Independent Influencer's possession or control upon the earlier of a request by Baked Beauty Co. or termination of this Agreement for any reason.
Information of Third Parties. Independent Influencer understands that Baked Beauty Co. is now and may hereafter be subject to non-disclosure or confidentiality agreements with third persons which require Baked Beauty Co. to protect or refrain from use of Confidential Information. Independent Influencer agrees to be bound by the terms of such agreements in the event Independent Influencer has access to such Confidential Information.
Intellectual Property Rights.
Independent Influencer hereby grants to Baked Beauty Co. and its subsidiaries, affiliates, licensees, agents, representatives, successors and assigns: Unrestricted, fully-paid, royalty free, exclusive, transferable and irrevocable rights, power and authority to use, reproduce, publish, print, distribute, transmit, copy or otherwise use any of the Content, worldwide and perpetually, in whole or in part, in any medium known now or later discovered, for the purpose of its advertisements, promotions, marketing activities, public relations, educational and other commercial or non-commercial purposes, subject only to the payment made to Independent Influencer in section 2 hereof.
Independent Influencer shall have the revocable, unlimited, perpetual and worldwide right to use the Content, for Independent Influencer’s promotional purposes, in any and all media now known or hereafter developed.
With respect to Content which portrays Independent Influencer’s face, body and voice (the “Restricted Materials”), Baked Beauty Co. shall have the right to use the Restricted Materials upon prior approval from Independent Influencer.
Independent Influencer hereby grants to Baked Beauty Co. and its affiliated companies, successors and assigns, the royalty-free, perpetual, unrestricted, transferable, irrevocable sublicensable,
non-exclusive, worldwide right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any content or other materials, other than the Content, (i) submitted to Baked Beauty Co.in connection with the Program or (ii) otherwise created by Independent Influencer in connection with the Services, (collectively, the “Other Developments”)
Baked Beauty Co. Materials and Trademark.
Except for Independent Influencer's limited right to use the Baked Beauty Co. Materials solely in connection with performing the Services, Baked Beauty Co. retains all right title and interest in the Baked Beauty Co. Materials, including all related intellectual property rights. Baked Beauty Co. hereby grants to Independent Influencer, a limited, non-exclusive, non-transferable license to use and display Baked Beauty Co's name, website address, logo and trade names (the “Marks”), solely in connection with performing the Services.
Independent Influencer agrees that any use of the Marks:
Will comply with Baked Beauty Co.'s quality standards and trademark guidelines, which may be provided by Baked Beauty Co. to Independent Influencer from time to time Will solely inure to the benefit of Baked Beauty Co. The Marks are proprietary and nothing in this Agreement constitutes the grant of a general license for their use. Independent Influencer does not acquire any right, title or interest in the Marks or the goodwill associated therewith. Independent Influencer agrees not to (A) attack the Marks or assist anyone in attack in the Marks, and (B) make any application to register the Marks or use any confusingly similar trademark, service mark, trade name, iconography, or derivation thereof including, but not limited to, the registration of any domain name including any of the Marks, during the term of this Agreement and thereafter.
Federal Trade Commission Requirements.
Independent Influencer acknowledges and agrees that the provisions of the Federal Trade Commission's Guides Concerning Use of Endorsements and Testimonials in Advertising (the “Guides”) apply to Independent Influencer's provision of the Services hereunder. Independent Influencer represents and warrants that he or she has read and understands the Guides and their requirements, and that the Content and Other Developments (including, without limitation, social media communications regarding Baked Beauty Co. products, the Baked Beauty Co. brand and/or the Program) will contain clear and prominent disclosures compliant with the Guides.
Independent Influencer Social Channels.
In connection with performing the Services, Independent Influencer may link certain of his or her Social Channels to the Influencer Page. If Independent Influence so elects, Baked Beauty Co. may link to, and stream content from such Social Channels on its websites, social media channels and in other Baked Beauty Co. advertising and promotional materials.
Representations and Warranties.
Independent Influencer represents and warrants that:
He or she is at least 18 year of age and legally allowed to live and work in his/her country of residence
The Services will be performed in a professional, lawful and workmanlike manner, in accordance with any terms and conditions set forth herein and in the Baked Beauty Co. Materials; he Content and Other Developments are Independent Influencer' s original work
Use of the Content and Other Developments by Baked Beauty Co. will not infringe or involve the misappropriation of any third party rights All clearances and licenses relating to the use of the Content or Other Developments have been obtained by Independent Influencer Except as expressly set forth herein, no fee, compensation or any other payment whatsoever will be payable by Baked Beauty Co. for any Content or Other Developments or any content or material incorporated therein to any third party;
He or she will comply with all applicable laws, rules and regulations, including the Guides Indemnification.
Independent Influencer shall indemnify and hold Baked Beauty Co., its affiliates and their respective directors, officers, agents and employees harmless from and against all claims, demands, losses, damages and judgments, including court costs and attorneys' fees, arising out of or based upon the Services and/or Independent Influencer's performance thereof including, but not limited to, (a) any claim that the Services provided hereunder or, any related intellectual property rights or the exercise of any rights in or to any Content, Other Development, Influencer IP or related intellectual property rights infringe on, constitute a misappropriation of the subject matter of, or otherwise violate any patent, copyright, trade secret, or trademark of any person or breaches any person' s contractual rights; and (b) any breach or alleged breach by Independent Influencer of any representation, warranty, certification, covenant, obligation or other agreement set forth in this Agreement.
This Agreement will commence on the Effective Date and continue until terminated as set forth herein. Either party may terminate this Agreement for convenience upon at least seven (7) days' prior written notice thereof to the other party. Baked Beauty Co. may, in addition to any other rights it may
have at law or in equity, terminate this Agreement immediately and without prior notice if Independent Influencer refuses to or is unable to perform the Services or is in breach of any material provision of this Agreement. Upon any termination of this Agreement, all rights and duties of the parties toward each other shall cease, except that the following Sections shall survive: 2 (with respect to any Net Revenue accrued during the term of this Agreement but not yet paid); 3, 4(a), 4(b), 4(c) and 5 through 13 (inclusive).
Independent Contractor; No Agency.
Independent Influencer is not and shall not be deemed an employee, agent, joint venture or partner of Baked Beauty Co., and neither party shall have any right or authority to assume or create any obligation on behalf of or bind the other party in any manner whatsoever.
Limitation of Liability.
IN NO EVENT SHALL BAKED BEAUTY CO, ITS AFFILIATES, THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS (EACH, A “BAKED BEAUTY CO PARTY”) BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, INCIDENTAL AND CONSEQUENTIAL DAMAGES, LOST PROFITS, OR DAMAGES RESULTING FROM LOST DATA OR BUSINESS INTERRUPTION) ARISING FROM OR RELATED TO THIS AGREEMENT, THE BAKED BEAUTY CO PRODUCTS AND/OR THE PROGRAM, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF SUCH BAKED BEAUTY CO PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. IN SUCH STATES, THE LIABILITY OF BAKED BEAUTY CO PARTIES SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.
Governing Law, Jurisdiction and Venue.
The provisions of this Agreement will be construed and enforced in accordance with, and any dispute arising out of or in connection with this Agreement, including any action in tort, will be governed by, the laws of the State of New York. Each party hereby irrevocably submits to the exclusive jurisdiction and venue of the courts within New York City.
All notices or other communications, required or permitted to be given hereunder, shall be in writing and shall be delivered electronically, personally or mailed, certified mail, return receipt requested, postage prepaid, to the parties at their addresses as set forth above. Any notice given electronically shall be deemed received on the business day following transmission. Any notice mailed in accordance with the terms hereof shall be deemed received on the third day following the day of mailing. Either party may change the address to which such notices to such party may be given hereunder by serving proper notice of such change of address to the other party.
Independent Influencer and Baked Beauty Co. agree that it would be impossible or inadequate to measure and calculate Baked Beauty Co. damages from any breach by Independent Influencer of this Agreement. Accordingly, Independent Influencer and Baked Beauty Co.agree that if Independent Influencer breaches this Agreement; Baked Beauty Co. will have available, in addition to any other right or remedy available and notwithstanding anything to the contrary in Section 10 above, the right to obtain from any court of competent jurisdiction an injunction restraining such breach or threatened breach and specific performance of Sections 3, 4 and Section 8. Independent Influencer and Baked Beauty Co. further agrees that no bond or other security shall be required in obtaining such equitable relief and Independent Influencer and Baked Beauty Co., hereby consent to the issuances of such injunction and to the ordering of such specific performance.
If any provision of this Agreement is found to be invalid by any court or arbitrator having competent jurisdiction, then the meaning of said provision shall be construed, to the extent feasible, so as to render the provision enforceable, and if no feasible interpretation would save such provision, it shall be severed from the remainder of this Agreement which shall remain in full force and effect. Failure of Baked Beauty Co. to act on or enforce any provision of this Agreement shall not be construed as a waiver of that provision or any other provision of this Agreement. No waiver shall be effective against Baked Beauty Co. unless made in writing, and no such waiver shall be construed as a waiver in any other or subsequent instance. Except as expressly agreed by Baked Beauty Co. and Independent Influencer, this Agreement constitutes the entire agreement between Independent Influencer and Baked Beauty Co. with respect to the subject matter, and supersedes all previous or contemporaneous agreements, whether written or oral, between the parties with respect to the subject matter. The section headings are provided merely for convenience, and shall not be given any legal import. Neither this Agreement nor any right hereunder or interest herein may be assigned or transferred by Independent Influencer without the express written consent of Baked Beauty Co. Baked Beauty Co. may assign any or all of its rights and obligations under this Agreement without Independent Influencer's written consent to any affiliate or to another third party affiliate by way of merger, acquisition, consolidation, or sale or transfer of all or substantially all of Baked Beauty Co.'s assets or capital stock. Any attempted assignment, delegation or transfer to a third party in violation hereof shall be null and void. Subject to the foregoing, this Agreement shall be binding on the parties and their successors and assigns.
For Qualifying Orders in a calendar month, Baked Beauty Co. will pay to Independent Influencer commission payments in accordance with the following table, with the exception that Baked Beauty Co. could have promos that could go to higher percentages as incentive, all details of such promos to be at Baked Beauty Co's sole discretion and communicated to Independent Influencer in due time:
20% of Net Revenue
35% of Net Revenue for Licensed Cosmetologists
For purposes of this Commission Appendix, each Qualifying Order shall count as one Qualifying Order, regardless of the number of Baked Beauty Co. Products that are purchased pursuant to such Qualifying Order.